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A When I Grow Up hardback on a yellow throw, the child's own name big on the cover.
A toddler on his grandma's lap, fist to his mouth, gazing at his own When I Grow Up book.
A dad and his child on the sofa, reading the child's own When I Grow Up book together.
When Alexander Grows Up

When Alexander Grows Up

Big enough to be anything

One day they’ll be big enough to choose. Tell us their name and what they want to be, and we’ll put them in the uniform, hand them the kit and send them off to work. Then they try on a dozen other jobs, just in case.

  • Made for ages 3 to 6
  • Preview every page before you buy
  • Order by 15 December for UK delivery before Christmas

What do they want to be?

What do they want to be?

From £19.99

How is the book personalised?

Their name is on the cover and all through the story. Their face, drawn from one photo or from your words, is in every picture. And the job they dream of gets the biggest pages in the book, with their name lettered on the kit.

What’s the story?

One day they’ll be big. Big enough to reach the biscuit tin, and big enough to choose. First they try the job they’ve always wanted. Then a vet, a chef, a pilot, an astronaut and plenty more, until the very last page, where the grown-up giving the book has the final word.

Bought once. Read for years.

“Our children were thrilled to see themselves in these beautifully made books, and sharing them with grandparents and friends sparked giggles, excitement and genuinely special moments of connection.”
Alasdair, dad of 2, Isle of Man
“The joy on the children’s faces as they received their books was priceless. They were delighted to see themselves as the characters in the story, and they haven’t put the books down since.”
Joe, dad of 3, Isle of Man
“Both of my kids love their books but my son is obsessed, literally! He carries it around the house with him”
Sarah, mum of 3, Isle of Man
“I can’t get over how much joy these books have brought to our home. The kids love seeing themselves in the stories and are absolutely fascinated by it. A serious book buzz has hit our house!”
Claire, mum, Isle of Man
A girl at the kitchen table with her grandparents, pointing at herself as a chef in her book.

The first read is mostly pointing.

That’s me. That’s my hat. That’s my name on it. Then they want to know which job comes next, and whether a dragon trainer is a real job. (Not yet.)

Over a child's shoulder, the book open on the inventor pages, the child's name painted on the rocket.

Not just the name.

Most personalised books swap a name in and call it done. This one is built around the job they choose, so a zookeeper’s book and a firefighter’s book are different books.

FAQs

Who is Tandem?
Tandem is a British startup that is 100% focused on getting more kids reading and playing. We build personalised stories where your child is the star. Their name is on the cover, their face is in the pictures, and the whole story is built around where they live and what they love right now. We’re a small team of parents, doctors and child psychologists who believe technology, used responsibly, can make childhood more magical. One of us reads every book before it’s printed.
How long does it take?
About four minutes of your time. Then a few minutes of ours while the pages are drawn, and you can read each one as it lands. Printing and posting takes 5 to 7 more days.
What if they want to be something unusual?
Type it in. Most dreams make a book, from YouTuber to unicorn groomer. If it’s one we can’t write, we’ll say so straight away and you can pick another.
What if it arrives and it’s not right?
Tell us. A real person reads every message, and if the book is not right we put it right or give you your money back.

£5 off your first order. We won’t pester you.

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